From the North, For Your Health
Every product on our shelves was chosen with intention — sourced from cooperatives rooted in Morocco's northern highlands, where quality is a tradition, not a claim.
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stinning nettle
Antihistamine, anti-inflammatory, and antibacterial properties of stinging nettle aid in the treatment of acne and skin problems (Gupta, 2021). Stinging nettle is high in amino acids, protein, flavonoids, and bone-building minerals like iron, calcium, magnesium, potassium, and zinc
Honey & Bee Products
Gifts of the Hive,
From the Heart of the North
At Souk Shamali, our honey and bee products come directly from cooperative beekeepers nestled in the heart of the Rif mountains. Raw wildflower honey, thyme honey, and forest honey — each jar reflects the biodiversity of Morocco's northern landscape. We also carry propolis, beeswax, royal jelly, and bee pollen, all harvested with traditional methods that preserve their natural potency.
Medicinal & Aromatic Herbs
The Mountain's Bounty,
Nature's Treasures
The Rif mountains are home to some of Morocco's richest botanical heritage. Through Souk Shamali, our partner cooperatives hand-harvest and dry lavender, thyme, rosemary, oregano, and dozens of medicinal plants used for generations in Moroccan homes. Whether brewed as tea, used in cooking, or applied in traditional beauty rituals, these botanicals carry the ancestral knowledge of the communities who cultivate them — wild, pure, and completely natural.
Uses of Carob in the Kitchen
Carob is considered a unique nutritional and natural sweetener treasure, combining a sweet taste and rich texture without the need for refined sugar or caffeine. Thanks to its variety of forms, from fine powder to concentrated molasses, carob has become the ideal choice for those seeking a healthy and balanced lifestyle.
The Nutritional Treasure Many Overlook
Chia seeds (Salvia Hispanica) are considered one of the "superfoods" that combine high nutritional value with versatility in use. Thanks to their neutral taste and unique ability to absorb liquids and transform into a gel-like texture, they have become the top choice for adding a healthy touch to beverages and baked goods without altering their original flavor.
Do you know what hibiscus can do for your body and your skin?
Hibiscus is more than just a refreshing red drink; it is a herbal plant that has been used for centuries in traditional medicine as a treasure trove of health and beauty benefits. Whether sipped hot to warm the body or cold to hydrate it, its rich properties make it an ideal companion for holistic care.
In partnership with the Faiz Association, Souk Chamali in Tetouan concluded a training course to support rural women and honored the Personalities of the Year.
Souk Chamali in Tetouan concluded a training course focused on supporting rural women in the face of climate change, while also enhancing the capacities of cooperatives, organizing promotional activities, and honoring prominent figures as part of various development initiatives.
Tetouan celebrates International Day of Cooperatives and honors the efforts of women in cooperatives at the Souk Chamali Solidarity Market.
Souk Chamali in Tetouan celebrated the International Day of Cooperatives, highlighting the role of women's cooperatives in supporting the solidarity economy, while honoring successful initiatives and strengthening partnerships to develop local production and achieve sustainable development.
Training Course in Tetouan to Enhance Rural Women’s Capacities in Digital Marketing and Leadership
Tetouan hosted a training course for rural women, focusing on digital marketing, artificial intelligence, and leadership, aimed at enhancing their capacities to develop their projects and effectively and sustainably face climatic and economic challenges.
Featured Cooperative · Souk Shamali
Nouara Ain El Hajar
Founded in April 2011 in the commune of Ben Karish, Tetouan province — one of the leading agricultural cooperatives of the region, and a proud partner of Souk Shamali.
Nouara Ain El Hajar specializes in the cultivation and valorization of medicinal and aromatic plants native to northern Morocco — mint, thyme, oregano, rosemary, marjoram, and more. From these plants, the cooperative produces a full range of natural goods: essential oils, floral waters, aromatic distillates, and personal care products formulated entirely from natural ingredients. Their food range includes spices, aromatic herbs, teas, and oils — each one a direct expression of what the land around Ben Karish naturally offers.
What makes Nouara Ain El Hajar stand out is not just what they produce, but how seriously they take every step of the process — from cultivation to extraction to the final product that reaches your hands. Over more than a decade of work, they have built a reputation grounded in quality, authenticity, and deep knowledge of the plants they work with. At Souk Shamali, their products are among those we carefully selected — because they represent exactly what this marketplace was built to support.
Hafida
Ait Issa
Hafida Ait Issa founded Nouara Ain El Hajar cooperative in Ben Karish in 2011 — driven by a deep attachment to the land and an intimate knowledge of its medicinal and aromatic plants. She built what became one of the north's most recognized natural product cooperatives, then went on to manage Souk Shamali, the first permanent marketplace dedicated entirely to cooperative products in northern Morocco.
How Souk Shamali Empowers Rural Women
What transforms lives, revives traditions, and builds lasting economic independence for cooperative women across northern Morocco.
A Gateway Out of Isolation
Rural women in northern Morocco often produce high-quality goods but have no accessible channel to reach buyers. Souk Shamali bridges that gap by bringing their products into an urban, high-visibility marketplace — connecting them to city residents and tourists without requiring them to leave their communities.
Turning Traditional Skills into Income
Many cooperative women possess generations-old knowledge in crafting products like argan oil, medicinal herbs, honey, and traditional textiles. Souk Shamali transforms these inherited skills into a sustainable source of income by giving them a professional platform to sell what they already know how to make.
Growing Skills, Growing Futures
Beyond just selling, Souk Shamali supports cooperative women through training sessions and supervisory workshops held in a fully equipped meeting room. This capacity-building program helps them improve the quality of their products, exchange experiences with one another, and develop the skills needed to sustain and grow their businesses over the long term.
Strengthening Social Standing in Communities
By becoming active economic contributors through a recognized and respected platform, cooperative women gain not just financial independence but also greater confidence and social standing within their families and communities. The training and capacity-building programs offered at Souk Shamali further reinforce this by equipping them with modern business and marketing skills.
